Ever wonder how people will remember your event/exhibit after it's over? How will you create stickiness for them to return? What can we give to our donors so that they remember the message/exhibit and return again?
SwanLAgo has the answer.
SwanLAgo.com is a Los Angeles based boutique firm, we work with our manufacturer partners around the globe to create custom, limited edition, luxury products (scarves, ties, etc.…) which promote artist/organization’s messages and causes.
Our motto is “We Wrap YOU in Elegance!”.
We partner with event planners, alumni groups, musicians, museums and other organizations to create customized products(luxury scarves/ties/pocket squares, etc..) which align with their curated exhibits/message/theme and help them in their fund raising efforts or work as donor gifts.
You can find some of our products at LAX (International terminal and Terminal 1), City of Los Angeles, Petersen Automotive Museum, Nixon Foundation, USC and other fine establishments. We have also developed scarves for designers such as Dame Zandra Rhodes, etc...
Our silk scarves align with museum exhibits and can be a profitable endeavor. Here's a step-by-step guide to help you maximize your revenue:
Market Research:
Understand your target audience: Identify the demographics and preferences of your museum's visitors.
Study your exhibits: Analyze the themes, colors, and patterns of your exhibits. What aspects resonate most with your audience?
Competitive analysis: Research other museums or gift shops that sell similar products and assess their pricing, designs, and marketing strategies.
Pricing Strategy:
Set competitive prices: Price your scarves competitively based on market research and production costs.
Quality is key: Ensure the scarves are of high quality, with vibrant colors and comfortable fabrics like silk, as this will justify premium pricing.
Consider tiered pricing: Offer different price points for various scarf designs, allowing customers to choose based on their budget.
Marketing and Promotion:
In-museum promotion: Display the scarves within or near the relevant exhibits, providing information about the design inspiration.
Online presence: Create a dedicated section on your museum's website for scarf sales. Use high-quality images and descriptions.
Social media marketing: Share visually appealing images of the scarves on social media platforms, along with stories about their connection to the exhibits.
Email marketing: Send newsletters to your museum's mailing list, showcasing the scarves and offering exclusive discounts to subscribers.
Collaborations and influencers: Partner with local influencers or bloggers who can promote the scarves on their platforms.
Events and Launches:
Host launch events: Organize special events or launches to introduce the scarves to your museum's audience.
Invite Us: We can talk about the process of taking an exhibit/message and transforming it into 'wearable art'.
Workshops and demonstrations: Offer workshops or demonstrations related to scarf tying, fashion, or art, which can boost scarf sales.
Iteration/Create Collectibles:
Collect customer feedback: Ask for feedback through surveys or in-store comments to make improvements in your scarf offerings.
Rotate designs: Periodically introduce new scarf designs to keep the collection fresh and encourage repeat purchases. Many of our clients have new scarf designs annually thus creating collectibles.
Remember that success may take time, so be patient and persistent. By effectively aligning your silk scarves with your museum exhibits and implementing these strategies, you can increase revenue while providing your visitors with unique and meaningful souvenirs and 'wearable art'.
Email Us with your questions or if you'd like a FREE Quote!